In markets, competition drives progress. This concept is the reason Optimal exists. Our competition for order flow (CFOF) model brings leading market makers together to compete for each order – rewarding price improvement and creating a virtuous cycle of deeper liquidity and ideally better outcomes. That same spirit defines our broader vision: a fairer, more efficient options ecosystem where all participants benefit from transparency and access. By bridging once-separate liquidity channels, we’re building an environment where everyone gains from stronger, more dynamic markets. And through a relentless commitment to innovation, improvement and client service, we’re setting a new standard for options execution.